Privacy policy

Privacy Policy

Last updated: May 2026

This Privacy Policy explains how Vellora, operated by Laden Carvalho Ltd (company number 17170540, registered in England and Wales), with registered office at Civic House, 156 Great Charles Street Queensway, Birmingham, England B3 3HN, collects, uses, and protects your personal data when you visit or make a purchase through velorraco.shop.

We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. For customers located in the European Union, the EU General Data Protection Regulation (GDPR) applies in addition.

1. Data We Collect

  • Identity data: first name, last name
  • Contact data: email address, telephone number (if provided)
  • Delivery data: delivery address
  • Transaction data: products ordered, order value, payment confirmation (we do not store card details)
  • Technical data: IP address, browser type, device type, pages visited (via cookies and analytics tools)
  • Communications: messages sent via email or our contact form

2. How We Collect Your Data

  • Directly from you when you place an order, complete a form, or sign up to communications
  • Automatically through cookies and tracking technologies when you browse velorraco.shop (see our Cookie Policy)
  • From third-party services integrated into our platform, including Shopify and Google Analytics

3. How We Use Your Data

We process your personal data on the following lawful bases:

  • Performance of a contract: to process, fulfil, and ship your orders; to send order confirmation and delivery notifications; to handle returns and complaints
  • Legal obligation: to comply with applicable tax, accounting, and regulatory requirements
  • Legitimate interests: to detect and prevent fraud; to improve website performance (analytics)
  • Consent: to send marketing communications (only where you have opted in)

4. Data Retention

  • Order and transaction data: up to 7 years (tax and accounting obligations)
  • Customer support communications: up to 3 years from last interaction
  • Marketing preferences: until you unsubscribe or withdraw consent
  • Analytics and technical data: up to 13 months

5. Who We Share Your Data With

We do not sell your personal data. We share it only where strictly necessary to operate our business, with the following categories of processors:

  • Shopify Inc.: e-commerce platform provider
  • Shopify Payments: secure payment processing
  • Shipping and logistics partners: to fulfil and deliver your order
  • ParcelPanel: order tracking functionality
  • Google Analytics: website analytics (anonymised data)
  • Advertising platforms (Meta, Google Ads): only with your cookie consent

6. International Data Transfers

Some of our service providers — including Shopify and Google — are based outside the UK. Where personal data is transferred internationally, we ensure appropriate safeguards are in place, including the use of the UK's International Data Transfer Agreements (IDTAs) or equivalent mechanisms approved by the ICO.

7. Your Rights Under UK GDPR

You have the following rights in relation to your personal data:

  • Right of access: request a copy of the personal data we hold about you
  • Right to rectification: request correction of inaccurate or incomplete data
  • Right to erasure: request deletion of your data, subject to legal exceptions
  • Right to restriction: request that we limit the processing of your data
  • Right to data portability: receive your data in a structured, machine-readable format
  • Right to object: object to processing based on legitimate interests or for direct marketing
  • Right to withdraw consent: withdraw any consent you have previously given, at any time

To exercise any of these rights, email us at contact@velorraco.shop with the subject line "Data Rights Request". We will respond within one calendar month.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO): ico.org.uk | helpline: 0303 123 1113.

8. Changes to This Policy

This Privacy Policy may be updated periodically. The date at the top of this page reflects the most recent revision. We recommend reviewing it from time to time.

9. Contact Us

  • Email: contact@velorraco.shop
  • Address: Laden Carvalho Ltd, Civic House, 156 Great Charles Street Queensway, Birmingham, England B3 3HN